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Customer Engagement

Test-Driven Development vs Customer-Driven Development

Test-Driven Development vs. Customer-Driven Development The concept of Test-Driven Development is nothing new, nor is Behavior Driven Development and Acceptance Testing Development, but what about Customer-Driven Development? If you haven’t heard of it, it is okay, it is not as popular, but it is as if not more powerful. As a software developer, it is effortless to forget you are building something for real people. You sink into the code, the project manager gathered the requirements, and the process is…

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Increase Customer Engagement

What It Means To Increase Customer Engagement To increase customer engagement is about returning your customer to you, getting feedback to improve your company, and ultimately turning that customer into a brand loyal client. It is easy to dismiss your website and other digital channels as something you had to do, and not what it is; Your website is a salesperson. If you start to think about it as a salesperson, it will change your world, and these are just…

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