Google My Business, A Forgotten SEO Tool Everyone knows SEO is vital to your companies success, but that is not just related to your website. One of the first things you should do with your company is to register for Google My Business. People see this all the time and never really realize what it is or what value it has to your business. When you search on the map, you get the listing views, and then you can see…
What Is Technical Debt And How You Can Plan Technical Debt is easy to forget because it is intangible until you have to pay for it. How so? When you make what seem like minor decisions such as passing on the website update, ignoring proper planning, or forgetting forward-thinking in technology, you are introducing Technical Debt. What is Technical Debt? Technical Debt is a term coined by Ward Cunningham, an author of the Agile Manifesto. They are many different “exact”…
How to Make A Kanban Board in Five Minutes Trello is a great project management tool, and better still, it’s free! Trello is the perfect tool to get a Kanban board up and running in five minutes or less, even if you have never used it. This is how you can Make a Kanban Board, but let’s get the basics out of the way first. What is Kanban? Kanban was pioneered in the ’60s by none other than Toyota. Now,…
What It Means To Increase Customer Engagement To increase customer engagement is about returning your customer to you, getting feedback to improve your company, and ultimately turning that customer into a brand loyal client. It is easy to dismiss your website and other digital channels as something you had to do, and not what it is; Your website is a salesperson. If you start to think about it as a salesperson, it will change your world, and these are just…
Can Facebook Replace Your Website? It takes less than five minutes to get started on Facebook, and it will cost you nothing. But can Facebook replace your website? In short, no. Facebook does not provide you the same benefits as a website does. Here are the seven things you lose when you don’t have a website. 1.) Branding You spent time thinking of a name, a logo, a color scheme, and many more things about your business; Facebook does not…
Content Is Vital To Increase Search Engine Optimization Search engine optimization is so much more than picking the right keywords or meta descriptions. To increase search engine optimization, you need to produce excellent content. There are several reasons new material is excellent for SEO. More Visitors To Your Site Who doesn’t want this? When you produce new content and publish it on your site, LinkedIn, Facebook, Twitter, etc., users will go to your website to get the new content. New…
Redefine Website Design With UX First Years ago, it was a relatively seamless process to get a new website, but a graphic redesign is no longer enough. Now, you need to step back even further; you have to start at a User Experience (UX) redesign. Websites and stunning designs are a dime a dozen no matter how attractive the site is, it will never be enough to get your users to take action. To create a useful website that converts…