Outdated to Optimized: A Local Business Website Redesign
Overview
A well-established local company needed a website that better served its customers, improved performance, and increased inquiries. Their outdated site was difficult to navigate, not optimized for mobile users, and lacked key compliance features. As a result, they were experiencing high bounce rates, slow load times, and missed business opportunities.
Lightning Workgroup partnered with the company to redesign their website, ensuring it was user-friendly, easy to navigate, compliant, and optimized for better performance and engagement.
Challenges
The company’s existing website presented several pain points:
- Confusing navigation – Users struggled to find key information, leading to frustration and lost inquiries.
- Poor mobile experience – The site wasn’t fully responsive, making it difficult to use on phones and tablets.
- Slow load times – Large unoptimized images and outdated code slowed performance.
- Lack of accessibility compliance – The site didn’t meet accessibility standards, limiting usability for all visitors.
- Low conversion rates – Contact forms were buried, and calls-to-action were unclear.
These issues hurt the company’s ability to connect with customers, reduce frustration, and drive business growth.
Our Solution: A Complete Website Overhaul
To resolve these challenges and enhance customer engagement, we implemented a strategic redesign with a focus on:
- User-Friendly Navigation – Restructured the site’s layout, making it easier for visitors to find key services and contact the business quickly.
- Mobile Optimization – Ensured full responsiveness for seamless browsing across all devices.
- Performance Improvements – Optimized images, streamlined code, and improved hosting configurations to boost speed.
- Compliance & Accessibility – Implemented ADA and WCAG standards to make the website inclusive and compliant.
- Improved Lead Generation – Enhanced calls-to-action, simplified contact forms, and optimized content for higher conversions.
Key Milestones and Achievements
- 30% increase in contact form submissions within the first three months.
- 45% improvement in mobile engagement due to a fully responsive design.
- Site speed improved by 60%, reducing load times from 6 seconds to under 2 seconds.
- Bounce rate reduced by 35%, as users found what they needed more quickly.
- Full compliance with accessibility standards, ensuring an inclusive user experience.
With a modern, high-performing, and user-friendly website, the company now provides a better customer experience, drives more inquiries, and stands out in their local market.
Conclusion
A website isn’t just a digital presence—it’s a business tool that should work efficiently for customers and the company. By focusing on usability, performance, and accessibility, we transformed an outdated site into a fast, intuitive, and high-converting platform that supports long-term business growth.